You wouldn’t know it from watching “The Simpsons.” But Homer, Marge, Bart, Lisa and Maggie Simpson — or rather, the writers and executives behind the sitcom — are about to face the most important challenge they’ve seen since the show premiered nearly 20 years ago.
They’re in a race to turn one of entertainment’s most powerful money machines, and 20th Century Fox’s top revenue-generating property, into a timeless classic.
If they succeed, they could surpass pop icons including Mickey Mouse, Snoopy and Bugs Bunny in their ability to mine gold from global sales of T-shirts and licensed merchandise, as well as video games, DVDs, books, fast-food promotions and theme park rides.
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